The Steady Programme

A consultation lasts twenty minutes. Most of it goes on advice that never changes: sleep, food, movement and stress, explained again for every patient. Patients forget most of it before they reach the car park. The doctor wanted to give that advice properly, once, and reach people who will never book an appointment.

Twelve weeks, with one short lesson and one practical change each week, so it fits around a working life. Every week comes with a printable plan. Once a month the doctor answers members’ questions live. The community runs on WhatsApp, where members already spend their day.

We set the clinical boundary in the first draft. The programme educates. It never diagnoses. Every lesson is reviewed against the doctor’s professional obligations, the site makes no treatment claims, and anyone who needs care is sent to a consultation.

A calm, warm brand that feels closer to a good hotel than a hospital. The site opens with a two-minute quiz. It gives a useful result whether or not someone buys, and it tells the doctor which track to recommend.

1. Two-minute health habits quiz
2. Personal results page with one recommendation
3. Three emails from the doctor
4. Programme page with a week-by-week syllabus
5. Checkout: pay in full or in three instalments
6. Welcome call booking and community invite

The launch starts with existing patients and the clinic’s waiting room, where trust already exists. Meta ads follow, using short videos in the doctor’s own voice, alongside a corporate wellness offer sold directly to HR teams.

We agreed targets for each of these before launch and report on them every month.